It’s probably no surprise by now that mobile Internet usage has been increasing rapidly over the last few years. According to a Morgan Stanley report, Mobile Internet usage is expected to match desktop usage by 2014. Even with this compelling evidence, the vast majority of business websites are still not mobile friendly. This is not only causing a headache for users but also a loss in business opportunity.
Below are some key considerations to keep in mind when deciding for responsive website.
Recommended by GoogleThe best reason alone should make you sign up for responsive design is that, in 2012, Google strongly recommended the use of responsive web design and presently believes it to be the best practice for smart-phone optimized websites. Responsive websites stays within one URL and the same HTML code. This allows Google easily crawl and index your website content.
Positive User Experience Is KeyAccording to Google’s Think Insights on Mobile, if a user lands on your mobile website and is frustrated or doesn’t see what they are looking for, there’s a 61% chance they will leave immediately and go to another website (most likely a competitor). It’s also said that if they have a positive experience with your mobile website a user is 67% more likely to buy a product or use a service. 3.
Responsive Design is Preferred for SEOIf you’ve the mobile website and would seeking search engine results then you’ve to run two separate SEO campaigns, one for your main site and one for mobile website. Having one single URL makes it easier for Google bot to crawl your site, Google’s external link algorithm and reduces the chance of on-page SEO errors. For all these reasons, responsive sites typically perform better and are easier to maintain than a separate, mobile template site.
Responsive Adapts to Future DevicesOne of the noticeable advantages of responsive design is that the size of the template is designed based on screen size not device. This means that no matter what size screen your visitor watching your website it will display properly for that screen size. So in the future as new devices (TVs, watches, glasses, etc.) are being used for web browsing, your responsive site will still look beautiful.
Guaranteed Return on Investment (ROI)All above explained factors have one thing in common, and that is to produce maximum ROI.
A non-responsive web design is likely to put your business down as it will not be able to compete with your rival websites that are responsive. To expand your business, it is necessary to reach more people than your rivals. A responsive design will make sure you have a larger audience increasing your chances of conversions.