Facebook defined the PMD or Preferred Marketing Developer program as a society of the most sought after developers who are focused on making social marketing simple and more efficient.

PMDs aid the companies in navigating the marketing ecosystem of Facebook. The truth is that all Preferred Marketing Developer programs were accredited by Facebook in order to render services such as content management for Fan Page, native marketing, retargeting as well as app development & management. The dispute is selecting the best PMD for your company’s goals out of more than 260 PMDs available. One way of how Facebook assisted with the Preferred Marketing Developer selection process is through their sPMD or Strategic Preferred Marketing Developer program.

The Strategic Preferred Marketing Developer program is a small network of companies that are known to be the top performing PMDs. According to Facebook, they have 13 PMDs that shared values, tactical alignment as well as growth potential inside the advertising ecosystem of Facebook. Nanigans became a sPMD since the program was initially introduced last September. Usually, we asked questions like “why should I hire a sPMD?” Here are some reasons why you should:

A Dependable Provider

The sPMD symbol shows that a company is a dependable Facebook partner. The said social networking website reviews all sPMDs they have every six months to make sure that the partner is associated with the standards of Facebook in areas such as data protection, best practices and software reliability around Facebook advertisements.

Higher Expectations

Facebook anticipates extraordinary performance from their sPMDs. High performing advertisement campaigns, extraordinary technology and platform reliability & inventiveness are important for sPMDs who desire to keep on with the program. sPMDs are also anticipated to participate in business planning, advertising & product development plans of Facebook.

Capability to Scale

Advertising look to instigate a huge marketing campaign on Facebook would desire to begin with a sPMD firm. These companies could manage big media promotions on Facebook worldwide. They can administer the intricacy of thousands of creatives which target a host of audience segments as well as ROI based optimization algorithms that compel real results. They are able to evaluate programs so that you can efficiently supervise your campaigns by monitoring ad spend, action rates, volume, cost for each action, cohort analysis and lifetime forecasting.

Speed and Support

SPMDs obtain the top level of assistance from Facebook as well as improved access to their engineering teams and product. It means that turning around time for support and technical issues is faster. Aside from that Facebook provides sPMD’s comprehensive trainings on their group of ad products as well as the best practices for campaign management.

We are very sincere with our very own sPMD badge as we found it as a great source for our persistent success. But, why must you prefer a sPMD? All you need to answer this question in the best way is to remember these four reasons: a dependable provider, the capacity to scale complex universal programs and excellent support coming from Facebook. Keep these reasons in mind and choose the best SPMD to work with.